The Flavour Illusion
Many blends are built for cost efficiency, not quality—propped up by fillers, sugar-salt bases, and processed enhancers that mimic depth of flavour while costing our bodies more. Some mass-market blends are shockingly salt-heavy, sometimes close to 90%. By contrast, our blends are crafted with balance in mind. Our first, FlavourLift, contains only 37% salt, leaving room for real, flavour-building ingredients.